Accor 100 Bites
2023
Website Design / Innovative Solutions
In Essense:
Together with Singapore tourism board, unique dining experience was made that celebrates Singapore cuisine with a one of kind virtual host.
Ever had the problem of not being able to try everything when on holiday?
Instead of just a website allowing tourist to booking dining experiences with Accor, we wanted to elevate and entice them into trying the many different food from Singapore. But the biggest problem was fitting that into a typical length of a stay. Hence, the idea of 100 bites came about to allow them to try a lot without over eating.
What came to life:
Website
Website
For many, the first touch point for making reservations are through online channels. Hence it was important for a seamless digital flow that starts from paid advertisements that lead into more details about the experience and finally, booking a slot in an Accor hotel.
Making use of the kaleidoscope KV, the website is designed by making different patterns from that
Menu preview where spoons slide across the page, making a fun interaction for users
On top of just a website solution, we wanted to elevate the experience by introducing the campaign’s own virtual host. Though the medium of where she will live has gone through many different channels (i.e. AR filter and a holographic booth to invite guests). She was finally designed to be simply accessible through your phone when you first sit down. Welcoming and introducing the menu while the servers prepares.
A new idea to incorporate vertical videos to give a personal expression of the experiences people had in the space.
Pathway for users to explore the different experiences available.
The important CTA for guest to book experiences or a package.
Allie — The virtual host
Allie — The virtual host
A preview of Allie, using Unreal Engine to drive movements and facial expressions, then going through an AI to clean up looks and keep her consistent throughout.