NCS Web Revamp
2020
Information Architecture / Competitor Research / Component Design / Large Scale Website
In Essense:
A website revamp for Singapore’s biggest tech firm that drives its technology and innovation efforts. This project was in parallel with a brand refresh and the revamp required to reflect its new image and direction.
Learning from competitors
Not everyday you would need to reinvent the wheel, hence taking learning points on what competitors do best, and also not the best from them. This helps us kick start on thinking of how to approach designing the new components.
Perfecting the Information Architecture
The first approach was to understand what the website needs to do, and understanding what people visiting the website would need or look out for. This breakdown is paired with competitor research to learn from and avoid their problems when evaluating their website.
Website Refresh
Homepage to bring the brand into the future
Homepage to bring the brand into the future
Showcasing the new branding of the NCS once people land on the homepage
A unique interaction for users to explore the different offerings from NCS
Having clearly defined pathways for new hires to find the information that is most relevant to them
Thought-leadership articles with reading timings for users to get a sense of the article’s length
Bringing forward the latest news from the brand
Surfacing career opportunities on the homepage for new hires to easily access
Career Opportunities for anyone
Career Opportunities for anyone
A snippet into NCS vision and goals
Bringing forward the latest news from the brand
Another type of pathway for them to explore based on their interest
Other key pages
Other key pages
Showcase of people in NCS talking about their experiences
Office location UI
Partner showcase with interactive click for more details