NARS
2020
User Interface Design / Experiential Activation
In Essense:
An activation piece for a make-up brand to engage with customers by allowing them to create their own unique portraits based on measurements from their touch.
Developing the physical build to gather data
Making use of touch sensors to gather data from their finger tips to gather their unique profile that affects their portrait image when they visit a NARS store. This is paid with an iPad interface that brings customers through the experience.
Profiling based on the data
The data points gathered, temperature, heath rate , and static reaction from their hand. this informs the experience to provide a unique profile filter for them. This also helps upsell specific products that represent that filter.
User Interface
Experience flow
Experience flow
Instructs to help customers get a good portrait
After going through the touch sensor, results are displayed accordingly
End results with upselling products to achieve the look
Offline to Online flow when experience ends at the store
App flow video